Russell True | True Ranch Collection

Bio taken from TRUE RANCH – RANCH PRESERVATION HOLDINGS

Russell started his life in the dude ranching business when he was 6 years old. He is a principal of Ranch Preservation Holdings, LLC, as well as one of the founders of True Ranch Hospitality with Jaye Wells. 

Russell graduated from the University of Arizona in 1982 with a degree in Business Finance. He grew up on the historic White Stallion Ranch in Tucson, Arizona, purchased by his parents in 1965.

Today, in addition to historic ranch preservation efforts Russell and his family own the White Stallion and under their management the ranch is consistently recognized as an award-winning property locally, nationally and internationally.

Russell co-hosts the podcast “Cowboy Up” with H. Alan Day, swapping stories and life lessons with some truly fascinating guests. He was co-founder and president of the Arizona Dude Ranch Association and served as the president of the national Dude Ranchers’ Association for two terms.

In 2017, Russell was inducted into the Arizona Tourism Hall of Fame and the Family Travel Association named him Person of the Year in 2019.

He is the author of 2 books: Dude Ranching in Arizona and Dude Ranching in Wyoming, detailing the images and history of dude ranching in each state. He is an avid reader of history and a highly respected and entertaining public speaker.