You’ve found the perfect property to buy, sell, invest, or manage. There’s only one thing missing -- the agent. Finding the right agent can be harder than finding the right property. Land transactions require specialized expertise so it is important to do your research when choosing an agent. Here are some tips to find the best real estate agent to help with your land real estate transaction.

1. Go Beyond Google

Google can be a great place to start, but there are many land-specific search engines, such as Find a Land Consultant that will tailor your search for your specific need and ensure you find a qualified agent.

What’s great about the Find A Land Consultant Tool search tool is that you can pick and choose exactly what you need for your land sale or purchase. You can select service specialties, such as conservation easements, investment management, tax deferred 1031 exchanges, and mineral rights, using the ‘Advanced Search’ functionality. You can also search for agents who specialize in ranch land, residential or commercial land, vineyards, farmland, timberland, and more.

2: Expertise

Nothing beats boots-in-the-dirt experience. It’s the best way to know the ins and outs of the industry. Someone with years of experience under their belt will know what common issues to look out for and the tricks of the trade to get you the best sale possible.

Looking at an agent’s expertise and history in land, especially if that experience is in doing transactions for your type of property, also lets you know if they are the right fit for you. There are many agents who have years of experience but still may not be right for handling your transactions.

For example, say an agent has spent 25+ years strictly selling massive commercial properties, and you have a 20-acre ranch. Even though the agent has decades of experience and probably is great at what he or she does, chances are you’ll want to work with a different agent. Take a look at their website and other listings or give their office a call to get a sense of what their strengths are and if they fit your needs.

3: Designations Matter

Achieving any designation requires time, hard work, and money. Almost every designation also requires continuing education to keep up with the latest in land news, laws, tech, and more. This is a guarantee that the agent will be up-to-date on all things land.

Jonathan Goode, ALC (who, by the way, specializes in agricultural/farmland, commercial land, and appraisals, just to name a few!) knows how important designations are in the land industry.

“These agents are demonstrating that they take seriously their commitment to excellence in their profession. Having these designations may not mean much to potential buyers, but it does show that they have worked hard to gain knowledge and proficiency in the discipline of land. Agents that are Realtors® have agreed to operate by and be bound to a Code of Ethics, which helps protect landowners in land transactions,” he said in a guest post for LandThink. They are also certified to have a high level of expertise in various aspects of land due to their completion of a rigorous education program, like RLI’s LAND University.

4. Marketing and Visibility

How an agent markets their property is important. Check out their websites and other listings. If you see their listings have been sitting on the market for a while, chances are yours won’t be flying off the shelves.

You’ll also want to think about their visibility. Do their listings show up during Google searches, or do you need to dig through pages before you find them? Do they have an active and engaged following on their social sites? Is their website updated regularly? Do they use drone video and high-resolution photos to market the properties?

“Pay close attention to how well an agent markets their listings online,” says Goode. “Recent statistics show that over 80% of buyers preview properties online before getting in their car and driving to look at land. You will get an idea about how much effort an agent will put into advertising your listing. Will your land be visible to potential buyers? It needs to be in this market so that ALL possible buyers are aware that you have a quality piece of land for sale.

5. Ask Questions That You Couldn’t Find Answered On Their Website

Most agents have almost everything you need to know on their website. You can find:

• how long they’ve been in the industry
• testimonials
• credentials
• specialties
• location
• listing examples
• And more in just a few simple clicks.

If you aren’t able to find those answers online, ask when you call them. You’ll also want to ask questions about your specific property and what their rates are.

The right agent will get you the best price for your land and smooth out the complicated process of buying and selling land. There’s a whole world of agents. Make sure you work with the best in the business – Find A Land Consultant near you to get started!

About the Author: Laura Barker is a freelance writer based out of California for the REALTORS® Land Institute. She has been with RLI since October 2017.