I had the pleasure of attending my first National Land Conference (NLC) in New Mexico in March 2019. I found RLI members to be engaged, knowledgeable, professional and truly focused on networking. Attendees seemed dedicated to learning from one another and determined to enhance their business and the industry as a whole. Those in my session were especially interested in seeing what RPR land data is available to them as REALTORS®.

The opportunity to represent REALTORS® Property Resource (RPR) at NLC19 was very gratifying. I personally helped educate RLI members about the value of the RPR platform and the tools it offers as a REALTOR® member benefit of the National Association of REALTORS®. It was also great to hear from members that already have discovered the value of RPR and how they are using RPR in their daily business.

Yet, it’s so valuable to receive input on how we can make RPR even better for members and listen to how we can help you succeed. In addition, at every conference we attend, we speak with members that are very familiar with RPR, but also with both veterans and new members to the industry that are not familiar with RPR. We encourage members to explore and take advantage of the powerful tools that RPR has to offer REALTOR® members nationwide. And, we’re listening ~ we always want to hear how we can enhance RPR to help your business.

About RPR

Established in 2010, REALTORS® Property Resource provides access to a comprehensive property data platform exclusively for REALTOR® members. The data, reports and tools help agents do their job more efficiently, and helps them impress their clients with their industry knowledge and expertise.

When it comes to real estate, REALTORS® need access to accurate and reliable data quickly. Pulling together bits of market data here and there can be frustrating as well as time-consuming. Agents need it all in one place, at the touch of a button.

RPR Tools, Data, and Reports

RPR gives REALTORS® access to the nation’s largest property database. As a practitioner, all this data, and RPR’s tools and reports, offer a distinct edge when it comes to serving real estate business and investment clients.

The ability to reference reliable data that backs up your advice is critical to getting a deal done. At RPR, we work with the top data providers in the real estate space and are constantly researching new ones to ensure REALTORS® have the best data at their fingertips.

For example, in 2018 we partnered with SMR Research to provide tenant records, and a big focus for 2019 will be to expand our listing partners to some of the top national listing platforms. Below you can see a list of all our major data partners. This will hopefully give you a better understanding of how each partner plays an integral part in helping REALTORS® “piece” together their knowledge of the markets they work in.

RPR Data Resources

All of this data is available nationwide. This truly makes RPR one of the top research systems in the country!

• Public Record Property Data – Black Knight – Over 154 million parcels of property, including residential, commercial and
• Trade Area Data – ESRI 1 Billion data points highlighting key economic, demographic and spending indicators along with ESRI’s Tapestry
• Employment Data – 3DL – Updated monthly down to the county level
• Business Points – ESRI 12,487,119
• Traffic Counts – Kalibrate Over 2,000,000 plus traffic points
• Tenant Records – SMR Research – 8,531,568
• FEMA Flood Maps – PolicyMap – Nationwide coverage

Let’s also review Listing and Sales data resources that RPR aggregates on the RPR platform. Listing data on the RPR platform is licensed with over 600 MLS (Multiple Listing Service), CIE (Commercial Information Exchanges) and other nationwide partners and represents over 700,000 total listings with 652,000 for sale and 118,000 for lease. As a user you can access the MLS/CIE listings that you are a subscriber to in addition to any listings that MLSs or CIEs share with all NAR REALTOR® members to view. If you are a member of one or more local MLSs or CIEs you can access this additional rich segment of data that is integrated within the public property record information.

A unique and powerful tool in RPR is the Trade Area report that can be useful to see community trends, demographic analysis and consumer spending data. ESRI, an RPR partner and leader in GIS software, provides a significant portion of the analysis tools to generate these comprehensive reports that can quickly give the agent and client insight into a market area.

Land transactions can take many directions, whether for Residential or Commercial development, Recreational, Ranch and more. RPR’s partnership with Valuate allows REALTORS® to ensure that a potential land development project makes sense before spending real money. This is done through Valuate’s® back of the envelope or BOTE calculators.

With this tool you can apply your knowledge of general construction costs, building time frames, market rents and much more to see if the stabilized NOI yield on cost makes sense to move forward under. This calculator is currently available for condominium, industrial, apartment and office developments with plans to expand into other property types in the near future.

RPR Mobile

RPR Mobile™ combines the power of your smartphone or tablet, with the data and reporting from RPR®. This allows REALTORS® to easily locate any property around them, create and send company branded reports, and even view local market statistics. If your “office” at the moment is out on a ranch or on a dirt road in your truck, RPR is still there with you!

Use the app and your location to easily search and analyze on-and-off market properties, valuations, tax and mortgage info, distressed data, flood zones, mapping, demographics, schools, neighborhoods, and market trends.

Get Started With RPR Today!

The desktop version of RPR and RPR Mobile make it easy for agents to “wow” their clients and close more deals.

Looking to get started? Create your RPR account today by visiting www.narrpr.com. And remember, RPR is an exclusive benefit for REALTORS® and there is absolutely NO extra charge to access this vast amount of data.

To help jump-start your RPR learning experience visit our training resource page which offers webinars and on-demand video-learning. You can also visit our blog for a collection of helpful articles and how- to’s by going to: blog.narrpr.com

UPDATE: Good news! RPR’s powerful new data layer will allow REALTORS® to use RPR’s map interface to analyze and search for properties within the 8,700 Opportunity Zones throughout the U.S.

About the author: Andrea Goodhart joined RPR in 2011, as an Industry Relations Director with over 25 years of experience in the real estate services industry. Andrea has had the opportunity to work with real estate agents, brokers, association staff and leadership across the country and loves to be able to introduce the power of the RPR tools to practitioners.