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About Us

National

Land is a unique, complex, and changing field. Members of the REALTORS® Land Institute share a nuanced understanding of the land real estate industry and specialize in brokerage related to all types of land including farms and ranches, recreational land, timberland, vineyards, orchards, transitional and development land, subdivision and lot wholesaling, site selection and assemblage of land parcels, appraisals and land valuation, auctions, and farm and land management.

RLI is your destination for land expertise. We're here to help you stay competitive, connected and confident through specialized education, the latest industry information and nationwide collaboration with your peers.


Florida Chapter

The RLI Florida Chapter is your local connection to what's happening in the land industry. Come to us for in-person education, events and to build local relationships that expand your business. Our member community of land real estate professionals is dedicated to being the best in the business.

The RLI Florida Chapter is proud to serve land real estate professionals throughout our state. 

The REALTORS® Land Institute brings together real estate professionals looking to improve their professional competence and expertise in activities related to land; including land brokerage, agribusiness, land management, planning and developing, appraising, acquisition, land auctions, and other land specialty areas. 

The Institute helps members build successful careers in land through:

  • Specialized education that builds real-world expertise. Members have access to a national portfolio of basic to advanced courses on a variety of land topics through the LANDU® education portal. 
  • Nationwide collaboration with peers to share knowledge and referrals. 
  • The Accredited Land Consultant (ALC) designation, the only land-specific designation recognized by the National Association of REALTORS®. Members who achieve this elite status meet rigorous education and experience requirements that set them apart in the industry. 
  • Online tools and resources that help buyers and sellers connect with our member land consultants and their property listings.
  • A code of ethics and professional standards that elevate our members above other land agents and protect the consumer.
  • A powerful voice of the largest network of land professionals to promote the wise use of land and advocate for private property rights.

The REALTORS® Land Institute is open to all REALTORS®, REALTOR-ASSOCIATES, or National Association of REALTORS® (NAR) affiliate members who are interested in professionalism in land brokerage. 

History of the Florida REALTORS® Land Institute

The Florida Chapter of RLI (REALTORS® Land Institute) was formed around 1941 and was designated as Chapter #26. It was an early leader in recognizing women on leadership with Alice Lockmiller as President in 1942. At its heyday, the Chapter had over 1,200 members in Florida in the 1970s.

The previous name was the Farm and Land Institute of Florida and the designations were AFLM and AFLB for Farm and Land Member and Farm and Land Broker. Barbara “Bobbi” Douglas was the Florida Land REALTOR® in 1988 and Florida Chapter President in 1989. Bobbi went on to become the RLI National President in 1997 and served in 1995 and 1996 as President of the RLI National Foundation.

Bobbi Douglas, ALC and Bruce Erhardt, ALC kept the Chapter together during very tough land brokerage years in the early 1990s as Bruce served as the Chapter President for 3 or more years followed by Bruce Register, ALC .